Singer, actress, style icon, and the most-followed person on Instagram (104 million), Selena Gomez is the new face of Coach. They confirmed her new role and cleared up the rumor.
Selena is set to star in the brand’s ad and social media campaigns as well as team up with the Coach Foundation’s Step Up, an organization dedicated to helping girls in underserved communities.
She will not be creating a whole collection as initially thought, but rather will act as a brand ambassador and she’ll work on a special design project with creative director Stuart Vevers.
“I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers. I am especially looking forward to getting to know the Coach team as well as becoming involved in the Foundation’s support of Step Up,” Gomez said in a statement. “On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me.”
Gomez reportedly signed a $10 million deal with the label.